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  <title>Mass Communication:</title>
  <subTitle>A Sociological Perspective</subTitle>
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  <namePart>Wright, Charles R.</namePart>
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   <placeTerm type="text">New York</placeTerm>
   <publisher>Random House Inc.</publisher>
   <dateIssued>1959</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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 <note>This Study is not a miniature textbook, the sociology of mass communication is too new and complex to be condensed into a hundred or so pages of textbook lessons. Rather, the book is intended as an introduction to this new field. Each chapter presents to the reader a major subdivision of the field, at various levels of detail and selectivity. The book begins with a challenge; after exploring those characteristics that distinguish mass communications from other forms, it invites the reader to apply one sociological orientation functional analysis to the determination of their social effects.</note>
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  <topic>komunikasi</topic>
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 <subject authority="">
  <topic>media massa</topic>
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 <classification>302.23</classification>
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