An Introduction to Mass Media Biagi, Shirley Additional Author mixed material bibliography Belmont, California Wadsworth Pub.Co. 1988 en English

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xx + 411hlm: 19x23,5cm IMPACT! In the U.S. today, the mass media are everywhere you turn-exerting economic, social and political impact as well providing information and entertainment. In this survey of the mass media you will learn: (a) the historical development of each medium, highlighting the movers-and-shakers past and present; (b) the economics of the mass media-who pays for the media and how much money these industries earn each year; (c) the business of the media-how each medium works; (d) the state of the media today, based on the most current example and data available, with forecast for the prospects for the future of each medium; (e) media issues and debates-their implications, for you and for American society. komunikasi media massa Televisi iklan surat kabar penerbit dan penerbitan Majalah 302.23 0534089461 PERPUSTAKAAN STFT WIDYA SASANA Jln. Terusan Rajabasa 2 Malang 302.23 Bia m 5233 302.23 Bia m Media-Impact.jpg.jpg 3429 2019-11-07 18:21:44 2023-02-03 08:38:26 machine generated