B.F. Skinner's book, Beyond Freedom and Dignity, argues that humanity's major problems—such as war, poverty, and environmental destruction—cannot be solved by physical technology alone, but require behavioral technology (the science of behavior) to systematically change human behavior. It challenges traditional concepts of human freedom and dignity by stating that behavior is influenced by the environment, not by internal ‘free will’, and advocates the use of reinforcement to create a better society. Skinner argued that our idea of freedom is an illusion; our behavior is entirely determined by environmental factors, not independent internal choices, and dignity does not lie in the individual, but in the social value we assign to certain behaviors based on their consequences (reinforcement or punishment). This book urges readers to abandon their belief in metaphysical freedom and accept that environmental control is the key to controlling and improving human behavior for the common good.