Willis, Jim Additional Author Willis, Diane B. Additional Author mixed material bibliography Massachusetts Allyn and Bacon 1993 en English

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xii + 403hlm; 17,5x23,5cm New Directions in Media Management is (1) an analysis of the competitive environment facing today's media, (2) a study of various management principles that can be applied to media companies to help ensure that they operate effectively, and (3) an opportunity for student to apply this knowledge to several media management cases similar to those faced by media managers, often on a regular basis. Therefore, this book is a three part study of closely related topic. komunikasi media massa 302.2 0205139744 PERPUSTAKAAN STFT WIDYA SASANA Jln. Terusan Rajabasa 2 Malang 302.2 Wil n 13668 Perpustakaan STFT 302.2 Wil n New_Directions_in_Media.jpg.jpg 2061 2019-11-07 18:21:44 2021-11-02 10:21:00 machine generated