Smith, Garry D. Additional Author Arnold, Danny R. Additional Author Bizzell, Bobby G. Additional Author mixed material bibliography Boston, USA Houghton Mifflin Company 1988 en English

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xviii + 1006hlm; 19,5x24cm This book is designed to meet the needs of students of business policy and strategic management. Our goals are to help students understand how to integrate their knowledge of the various business disciplines and to apply that knowledge to planning and managing strategic business activities. Two major components from the core of this book. First, the text part consists of a strong, integrated coverage of policy and strategy concepts. Second, a diverse collection of interesting and useful cases help students integrate and apply a wide range of concepts and knowledge. bisnis 658.02 0395369460 PERPUSTAKAAN STFT WIDYA SASANA Jln. Terusan Rajabasa 2 Malang 658.02 Smi b 5154 Perpustakaan STFT 658.02 Smi b Business_Strategy_and_Policy.jpg.jpg 14381 2019-11-07 18:21:44 2021-11-12 08:19:25 machine generated