Here's a handbook that examines every aspect of sales, an area of marketing that has outgrown general advertising in terms of dollars expended. It takes a close, current look at everything from coupons, samples, and premiums to the new, highly successful selling devices of movie placements, rebates, and sports promotions. This is the one book that can help your marketing plans soar by showing you how to: - Temporarily reduce prices and induce people to try a product, while avoiding the difficulty of later raising the product back to its original price; - Advertise on national TV, even when your budget won't allow it; - Gain the quickest and most extensive market acceptance for a new unfamiliar product.