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Readings in Marketing Today



The articles selected for this book fall into three categories. Articles in Part One and Two emphasize a theoretical base for key marketing concepts. They elaborate on important topics-such as the role of marketing in the economy, the marketing concept, market segmentation, and strategic planning beyond the level of discussion typically given in principles texts. By gaining a deeper understanding of how and why these concepts were developed, the student will be better able to turn theory into practice.


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5180658.8 Men rAvailable

Detail Information

Series Title
-
Call Number
658.8 Men r
Publisher Harcourt Brace Jovanovich Inc. : New York.,
Collation
xi + 452hlm; 16 x 23,5cm
Language
English
ISBN/ISSN
0-15-575814-4
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
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