International Marketing offers comprehensive of the coverage of the marketing environment, participants, prospects, and opportunities in the international arena. The text focuses on the aspects of marketing research and techniques, strategy, planning, organization, control, and finance relevant to understanding international marketing and management problems in a realistic context. For example, an entire chapter is devoted to a discussion of the role of marketing information in analyzing the environmental differences in overseas markets and the research techniques involved. Two chapter are devotes to strategy, organization, planning, and control. Furthermore, management of the international marketing program and mix elements is thoroughly to showing how the world economy is linked and demonstrating the importance to the marketing manager of a background knowledge of trade theory and international finance.