If a society is postmodern, it must prioritize the consumption of resources in everyday life. In this view, mass media advertising and market dynamics lead us to a constant search for new fashions, new styles, new sensations, and new experiences. In this volume, Featherstone examines the idea of a postmodern society. He explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a 'postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists and relates these to the actual nature of contemporary consumer culture. Consumer Culture and Postmodernism will interest academics and professionals in the areas of sociology, social theory, cultural studies, economics and anthropology.