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Business Strategy and Policy
This book is designed to meet the needs of students of business policy and strategic management. Our goals are to help students understand how to integrate their knowledge of the various business disciplines and to apply that knowledge to planning and managing strategic business activities. Two major components from the core of this book. First, the text part consists of a strong, integrated coverage of policy and strategy concepts. Second, a diverse collection of interesting and useful cases help students integrate and apply a wide range of concepts and knowledge.
Availability
5154 | 658.02 Smi b | Perpustakaan STFT | Available |
Detail Information
Series Title |
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Call Number |
658.02 Smi b
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Publisher | Houghton Mifflin Company : Boston, USA., 1988 |
Collation |
xviii + 1006hlm; 19,5x24cm
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Language |
English
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ISBN/ISSN |
0-395-36946-0
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Classification |
658.02
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Content Type |
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Media Type |
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Carrier Type |
-
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Edition |
Second Edition
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available