From its first edition, Understanding Mass Communication has offered a through and interesting introduction to print, broadcast and film media, as well as the most thorough coverage available of research into the effects of mass media on individuals and society. New to Understanding Mass Communication, Third Edition. (1) Full chapter coverage of economic controls on the media and full chapter coverage of political control on the media. (2) Full chapter coverage of advertising and full chapter coverage of public relations. (3) A new chapter; 'Research on Mass Communication; An Overview'. (4) Thorough updating of all chapters; scores of new examples illustrating current mass communication problems and issues. (5) New boxed inserts; topic include Radio Marti, Aaron Spelling, and Tylenol's miracle comeback.